Our journey started in the spring of 2017 when we realised how hard it was to buy sugar free chocolate in Enfield. Within a few weeks we were selling sugar free confectionery to convenience stores around Middlesex.
Most of these stores had little to offer their customers that was vegan, organic, or gluten free. We then started sourcing more natural products directly from manufacturers and supplying convenience stores so people in Enfield could find these types of products in local shops.
As we started importing some of the products from Europe we added wholesalers as our customers and we now supply both retail and wholesale channels.